LET'S MAKE WAVES with Rana AlBasri Mouawad
Your dose of Personal Brand, Marketing & Content Strategy to build a reputation that grows your business and career.
Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.
LET'S MAKE WAVES with Rana AlBasri Mouawad
#49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun
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If in the midst of frustration, you asked yourself any of these questions:
- Why is a “popular” guide not giving me the branding solutions I’m looking for?
- What is at the heart of a brand?
- How important is the brand story to my brand?
- Why are big companies trying to put on a personal “face”?
- Do I need to control the narrative and build my personal brand?
- How do I know what is “wrong” with my brand?
Then this episode is for you.
I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where – with her fiery charisma – she took me on the journey of what it means to build a brand.
Michelle is making branding waves by recognizing there is no cookie-cutter answer to any branding question. Whether it is a large institution or a single entrepreneur, the approach needs a liaison to translate and re-communicate the brand.
Her experience has been in the fashion industry for over 3 decades and she’s worked with countries from the Artic Circle to Africa. Michelle is an American expat who lived in Europe for 15 years and has a very unique perspective on understanding branding with consideration of culture, community, and diversity.
You can connect with Michelle on these platforms:
Website: http://www.Michellebalaun.com
LinkedIn: https://www.linkedin.com/in/michelle-balaun-81617627/
Instagram: https://www.instagram.com/michellebalaun/
To book Michelle’s Mini Magic Workshop: Live Brand Audit, direct message her on LinkedIn or Instagram.
Here is the FREE gift to download from Michelle, her IDEA HURRICANE
If you have any questions or want to open a conversation, feel free to connect with me on my website
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