LET'S MAKE WAVES with Rana AlBasri Mouawad
Your dose of Personal Brand, Marketing & Content Strategy to build a reputation that grows your business and career.
Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.
Episodes
82 episodes
Too Humble to Be Found: Why "Letting Your Work Speak for Itself" Stopped Working
Your clients rave about you, your referrals convert, and yet the keynote invitations and media quotes keep going to people with half your results. In this episode, I look at what the research says about modesty, bragging and the hum...
6 Years of Let's Make Waves (and an Invitation for You)
This week's episode is a personal one. Let's Make Waves just hit its 6 year anniversary, and I'm taking the full episode to walk through how it all started, back in 2020, right after moving from Dubai to Canada in the middle of the pandemic.
Why More Research Won't Fix Your Personal Brand
This week, I'm talking about something most personal brand advice skips entirely, the difference between guessing at what's wrong with your brand and actually knowing.I share two lessons that shaped how I think about cl...
Your Content Can Be Valuable and Still Be Completely Irrelevant
Why does your best content get ignored?You've put real thought into it. You know it’s good. But you post and then nothing. A few likes. No comments. No leads.The explanation most founders give themselves: wrong time, wrong algorit...
Faceless Marketing for Founders: Building a Reputation Without Being on Camera
What if showing up on camera is not an option for you? You've tried doing more videos, but there is a real, legitimate reason why video doesn’t work for your life, your culture, your industry, or your comfort level.In this ep...
Show Up. Stand Out. How to Turn Your Personal Brand Into a Client Attraction System
This is a bonus episode, and it is a little different from what you usually hear on Let's Make Waves.What you are about to listen to is a keynote I delivered to a room full of real estate agents at Royal LePage, one of the largest real e...
Personal Brand VS Business Brand
There is a question that comes up with almost every founder I have ever worked with, and it creates more confusion than most people admit to.What is the difference between your personal brand and your business brand? And more importantly...
Starting Over - How to Build Your Reputation, Your Network, and Your Business in a New Market with Moatassem Moatez
What happens when everything you've built, your reputation, your network, your credibility, stops being relevant the moment you walk into a new market?That's not a hypothetical. That's the reality that thousands of entrepreneurs and lead...
Intersection Chats with Reme Mancera - My Interview
I was invited to speak with Reme Mancera, host of Intersection Chats, about the intersection between Personal Brand Story & Communications Strategy.In this chat, I shared how personal brand story is the “DNA” and foundation (the why/...
BTS speaking at a private Mastermind: What I Told a Room of Women Entrepreneurs About Showing Up Online
Something a little different.A few months ago I was invited to speak to a private mastermind of women entrepreneurs from around the world. The brief was personal brand and social media. But the conversation that actually happened went so...
What Is Your Personal Brand Story and How Do You Find It
In this episode, I unpack how to identify and communicate your Personal Brand Story after questions from last week’s episode on the five elements of personal branding, starting with positioning. Your story isn’t your CV, achievement...
Your Personal Brand Is Not Your Instagram Grid
If someone who doesn't know you well Googled your name right now, what would they find? And more importantly, what would they think?Your personal brand is not your Instagram grid. It's not your follower count, your posting frequency, or ...
How to Stop Feeling Invisible Online
This episode is short but powerful.Most professionals think their work will speak for itself.But here's the uncomfortable truth: in today's world, that's rarely the case.You can be brilliant at what you do, but if the right...
How to Grow in your Career
82% of hiring managers consider a strong personal brand as a key factor when evaluating candidates for promotions.That means: if you want to advance in your career, a strong personal brand will get your name mentioned in rooms you...
Optimize Trust: Personal Branding Secrets for 2026
Let's dive deep into the essence of building a personal brand that truly drives business results. This episode focuses on the critical element of trust and how it influences audience engagement and business growth. Rana ...
The TRUST Method – How do you actually build a Personal Brand
Your content is getting engagement.Likes. Comments. Shares. People are saying “great post!” and dropping emojis. It feels like momentum.But when you look at actual business results? Nothing’s moving.No qualified inquiries. ...
#64: Why Your Marketing Isn’t Working (And How to Fix It) – with Fab Giovanetti